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How To Increase Traffic To Your Business With A Creative Marketing Jingle Designed By EAB International

     How To Increase Traffic To Your Business

     "Give me a break, give me a break, break me off a piece of that --- --- ---!" If you were able to complete this phrase, the answer is apparent, jingles really do work. If you were able to sing this phrase, then jingles work exceedingly well. The "Break Me Off A Piece of That Kit Kat Bar" campaign performed so well that Nestlé "broke" free from their singing jingle and developed an effective campaign in which the melody was played with snapping Kit Kat bars. "See the USA ...in your Chevrolet" a la Dinah Shore is another classic Jingle we haven't heard in over 30 years, and yet for many it's as fresh as if it were yesterday.

      A well crafted musical Jingle works by creating memory recall as it leaves everyone with a consistent and memorable image of the business it represents.

      Local, National, and International companies alike has used Jingles to sell an idea or an image of something you can agree with and support in order to develop customer awareness and loyalty. In the McDonald's campaign, "I'm lovin' it", they made a statement most individuals could agree with, and say yes to on a daily basis. "I'd Like To Teach The World To Sing" transformed the image of Coca Cola so much so that when they would run their Jingles, Radio and Television Stations received calls from viewers asking them to play the Jingle again!

      That's all well and good for Coke, Chevrolet, Nestlé, and McDonald's, but what about the businesses who can't spend 10's of millions of dollars a year on advertising?

      How about "I should have bought it, when I saw it... At Marden's". A theme that many would feel reflects accurately the experience of shopping at Marden's, the Maine based surplus and salvage stores. Think about this, John Smith, avid Marden's shopper, is driving in his car with a few friends and the Marden's Jingle comes on the radio. John Smith turns up the radio because he finds the Jingle entertaining and says, "Boy, is that true or what..." and proceeds to relate a Marden's shopping experience where he got caught saying "I should have bought it, when I saw it, at Marden's". Awareness creates response, responses delivers results.

      How do you increase traffic to your business? In today's market, Facebook, Instagram, Snapchat, Twitter, Flickr, Youtube, Google, Radio, Television (and so many more!) are flooded with effective and ineffective advertising. A Jingle is your key to creating a consistent and memorable house hold name and brand image by capturing and holding the attention of your current and potential customers. 

      A Jingle is a creative, dedicated and efficient "Sales Force" that works only for you, says what you want it to say, how you want it said, when and to whom you want it said. A Jingle is on call 24 hours a day, 7 days a week, 365 days a year, never asks for a raise and sings praises about you to the world and gets the world singing about you.

     

Sing It Or Forget It!

      EAB International celebrates 50 years of award winning Jingles, and is proud to have received 8 Broderson Awards for excellence in Jingle Production. Our team of award winning writers, singers, producers and engineers have worked hand in hand to create consistent and memorable audio brand images for hundreds of businesses. For a unique Jingle that stands the test of time, contact EAB International for a free consultation. Creative Marketing That Keeps You Top of Mind, Call 1-800-860-3499 or Visit Us Online. 

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